Twitter Fabric. A modular, cross-platform mobile development suite that helps developers address all that is necessary to build the best apps.
Twitter acquired Crashlytics in early 2013 and was working towards a product offering that enabled developers to install SDKs from the Crashlytics set of tools as well as Twitter and MoPub. Twitter Fabric was that product offering. I joined the team in the months preceding launch and worked with key stakeholders to iterate the design and produce critical deliverables.
Working with the team, I helped to identify and document the two primary personas. The first persona was represented by developers at younger organizations. They primarily looked to grow their user base while also ensuring stability in their apps as they scaled. The second persona was represented by developers from mature companies who were more risk averse. They already had an established user base so their focus was on maintaining stability and predicting any issues well in advance.
I embedded with the team and initially focused on the web-based onboarding flows where previous design work had been done. We refined the flows and I created all necessary deliverables. I then moved onto understanding and reworking the designs for the Mac and Android studio apps. I also centralized all existing documentation and provided quick shortcut links for the team to easily access the work.
Beautiful and refined designs for the Mac and Android studio apps resulted. We also created an efficient and elegant web-based onboarding flow getting users into Twitter Fabric. In addition to the initial launch deliverables, I created a set of forward looking user stories and provided wireframe flows to support the stories. I then presented this work back to key stakeholders.