Dragonfly. Now offered as Autodesk Homestyler, Dragonfly introduced Autodesk to the consumer space with this easy-to-use 2D/3D web tool.
Everyday people have a hard time visualizing their space especially when they want to change it. Maybe a new layout is being considered or perhaps a whole new design aesthetic is in the works. Without the help of a professional, it can often be pain to communicate your ideas for the design of your home. Reaching over one million unique visitors in the first year, the product has been written about by numerous media outlets including The New York Times. Jeff Bezos also featured the product at Amazon's 2009 shareholder meeting.
The initial Dragonfly user was someone who wanted to create a representation of her home in order to make decisions and communicate ideas. They had limited free time but loved keeping a scrapbook of possible designs. They also planned to do a bit of light demo and painting work while leaving the heavy lifting to a professional contractor.
I joined Dragonfly as the designer after working on it's sister project. I streamlined the primary scenario, simplified the existing product and developed an overall visual design. We then built out the product in an iterative manner working with the team in San Francisco and Shanghai team.
We created a web-based application that enables everyday people to create and visualize the spaces in their home. People can quickly layout a space in the 2D view and then visualize it in the 3D. Walls can be painted, decorated or demolished while spaces can be decorated with furniture, art, plants or electronics.